Onigiri Restaurant Identity
Onigiri is a demonically delicious lunch café, featuring the Japanese comfort food, onigiri. Japanese Oni legends range from dark and serious to comical and playful. I wanted to express their narratives in the Onigiri packaging by creating characters out of each Oni legend, such as Hako Oni. Each onigiri container contains an Oni, whose story is displayed on the side. This adds a narrative component to the lunch café.
Instructor: Kelly Holohan
Photography: Austen Hart
Awards and Exhibitions:
Adobe Awards Finalist 2018
Displayed in the Student Annual Showcase at Tyler, Spring 2018
*Student Project
Below is the branding manual for the restaurant identity that outlines the process to which the design system came to realization, in addition to instructions on how to apply the logo and other branding material in expanded versions of the restaurant.
